Information for Publishers

VARK LEARN LTD
Permissions Policy for VARK Copyright and Trademark Resources

Introduction

Our policy has been reproduced here because of the confusion around granting permission to use our copyright and trademark resources. This has been necessary because of the ways in which electronic methods are being used in a variety of publishing formats. The recognized format for attribution is:

©Copyright Version 7.1 (2011) held by Neil D. Fleming, Christchurch, New Zealand.

The word VARK is now registered as a trademark.

Not Negotiable

  1. The VARK questionnaire will not be approved for interactive placement on any website whether password protected or not. It may be made available as a print download.
  2. We grant permission for each edition and do not expect to see the words, “all future editions.”
  3. We do not expect to see wording similar to this, “all electronic media as presently created and yet to be created” and we will probably decline the request at that point if we do.
  4. We do not normally permit derivative rights.
  5. We require payment before permission is granted and therefore suggest that requests are not required with any urgency. We will normally respond within 48 hours to requests for permission and if all the information is available, an invoice will be sent within that time frame.
  6. We require a print or electronic copy showing our copyright materials as intended in the publication or as published.
  7. We require an undertaking that no additional charge will be made for purchasers photocopying our material from the publication.

Linking

Links to our website at www.vark-learn.com may be made. It is a courtesy to ask permission.

Criteria for Print Books

The following are used to calculate a fee that publishers can consider when requesting permission to use our copyright resources in print or digital format.

  1. The quantity and quality of the VARK resources requested.
  2. The use of our resources. In some examples our copyright materials are used unaltered and as stand-alone sections within a chapter. In other examples the concept of learning preferences using VARK, is part of a continuing theme throughout the book and is used in exercises and in examples as reinforcement of the concept of VARK and learning preferences.
  3. The language(s) requested. Note that VARK is available in over 20 different world languages. We do not approve requests for “all languages worldwide”, as we do not believe that such an extravagant request has any practical purpose or validity. Most publications require English and occasionally two or three other languages. A few promotion copies may find their way to other language destinations and that is not exceptional and does not need to be a reason for requesting all languages.
  4. The distribution rights. We do not normally approve “world rights”, again because we find this has little practical application. The bulk of most print publications are for particular countries often with over 80% in say North America or the UK or Europe. If a few copies find their way to other countries this is not exceptional and does not need to be a reason for requesting all countries in the known world. Merely mention that some 100 copies may be distributed worldwide.
  5. The number of copies to be printed.
  6. The price of the book.

INFORMATION NEEDED FOR PRINT BOOKS

To speed the process of obtaining permission we require the following:

Publisher’s name and address, title, author(s), edition number, permission editor’s name and email address, proposed publication date, retail price, print run, language rights, distribution rights, the VARK resources sought and how they will be used.

Criteria for electronic publications including e-books and supplementary resources (referred to below as “the publication.”

The following are used to calculate a fee for publishers to consider when requesting permission to use VARK copyright materials in the formats mentioned above.

  1. The quantity and quality of our VARK material requested. Note that the VARK questionnaire may not be placed online as an interactive resource. It may be available only in print format within an electronic resource. Where the publication is in place of a print book and not very different from it, it will draw a similar fee.
  2. The distribution rights. We may approve world rights if the publisher has no control over who purchases the publication.
  3. The number of copies estimated over a finite period, normally a year. We give preference to those publishers who are prepared to enter into an agreement where our permission payments are based on known sales at regular intervals say half-year or quarters.
  4. The price of the publication.
  5. The way in which the purchaser obtains the right to access the electronic publication. This would normally require some form of protection and privilege (a password, coded ID etc.). Alternatively the publisher may grant open access to their resources and a fee to us should be expected. Where a purchaser is already a purchaser of a print book, the additional resources may be part of “free” use to that purchaser and we would not expect an additional fee for something already paid for.

Download an application form. Fill it in and email to neil.fleming@vark-learn.com.

INFORMATION NEEDED FOR ELECTRONIC PUBLISHING

To speed the process of obtaining permission we require the following:

Publisher’s name and address, title, author(s), edition number, permission editor’s name and email address, proposed publication date, retail price, language rights, distribution rights, an estimate of the first quarter or half-year’ sales, a commitment to provide additional sales figures for future periods, the VARK resources sought and how they will be used.

Download an application form. Fill it in and email to neil.fleming@vark-learn.com.

Indicative Pricing

In most cases our permission fee is less than $US0.05 cents per book. Permissions require prior payment. For electronic permission an initial deposit is to be made and will be reconciled with actual numbers at the end of the first quarter or half year. Make-up invoices based on actual sales will follow.