Privacy Policy

Who we are

We are VARK-Learn Ltd. We are based in Nelson, New Zealand. Our website address is

What personal data we collect and why we collect it

Contact forms

When you fill in forms such as the contact form and the copyright permission form on the site we collect the data shown in the form, which we use to respond to your query. We also collect your IP address and browser user agent string which are used in spam detection.


If you fill in any of our questionnaires (including the standard VARK Questionnaire, the VARK Questionnaire for Younger People, the VARK Questionnaire for Athletes, the VARK Questionnaire for Teachers and Trainers, and the VARK Strategies Questionnaire), we use your answers to the questionnaire to calculate your result. We store your answers and results, and your answers to any demographic questions that you provide.

Data collected on our public website is used in an aggregated form in research that we undertake related to the questionnaires. The results of this research may be published on our website, but you will not be identifiable in those results.

We do not use data collected in a VARK Subscription site; it may be accessed and used by the VARK Subscription Site administrator (the person who purchased the VARK Subscription, or their delegate) in whatever way they see fit.


If you purchase on our website, we use the information you provide us to fulfill your order and communicate with you about your order.


Any content that you enter when posting a comment on our website may be displayed on our website and may be quoted in additional content created by us (such as newsletters, blog posts, or articles). When submitting a comment, you are required to provide your email address – this will never be displayed on our website or in any content created by us, and will only be used to moderate your submitted comments.


When you fill in our questionnaires, we save your questionnaire result, and in some cases information about your answers to the questions, in cookies. We do this so that we can incorporate those results on the results page for other VARK questionnaires that you answer, and so that if you purchase a VARK Profile, it can be customized to your questionnaire results. These cookies will last 10 days.

While you are in the process of purchasing on our website, we save your purchase and contact details in cookies. These are for your convenience so that you do not have to fill in your details again if you wish to continue your purchase in another session or if you wish to make another purchase in the near future. These cookies will last for 10 days.

Embedded content from other websites

Advertisements on this site may include embedded content (e.g. videos, images, etc.). Embedded content from other websites behaves in the same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

For more information about how Google manages data in relation to its advertising products:

Who we share your data with


We use Google Analytics to monitor traffic to our website. This means that we share information about your visits to our website with Google. You can find out about the information that Google collects, and what it uses that information for, in Google’s Privacy Policy.


We use Brevo to manage our mailing list and send out email newsletters. This means that if you sign up to receive newsletters from us, we share your name and email address with Brevo. You can find out about the information that Brevo collects and what it uses that information for, in Brevo’s Privacy Policy.

VARK Subscription Site Administrators

Customers who have purchased a VARK Subscription Site, and their delegates, may view and download any data that you enter into the VARK Questionnaire or Worksheet forms in their VARK Subscription Site.

How long we retain your data

If you purchase something from our website, we retain the data related to your purchase for 7 years.

If you fill in our copyright permission form, we retain the data you provide indefinitely. This is for legal purposes – so that we have a record of those to whom we have given copyright permission.

If you fill in any of our online questionnaires at the website, we retain the data you provide indefinitely. This is so that we can monitor the performance of the questionnaires over time.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

If you fill in the Questionnaire or Worksheet forms on a VARK Subscription site, we store your data for as long as the VARK Subscription site is active, and for 1 year after the VARK Subscription site expires.

What rights you have over your data

If you have made a purchase on our website or have filled in our contact form, you can request to receive a copy of any personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. Nor does it include any data you provided when filling in our questionnaires, as you are not personally identifiable in that data.

Where we send your data

Visitor comments and form submissions may be checked through an automated spam detection service.

Our Contact Information

Privacy Officer: Carol Cadigan,

We can be contacted by mail at: 115 Aldinga Avenue, Stoke, Nelson 7011, New Zealand

Or by email at: